Apple + San Francisco = a bad apple!

Written By Robin Wade
Let me clarify.  I really love San Francisco!

Let me clarify.  I really love San Francisco!

I've been playing with, working at, working with, tweaking, and having a blast with typography for way too many decades to admit.  Beginning as a kid in early mid '60s with an opaque project, blasting a typeface i found somewhere onto the wall in the living room, tracing around it and either cutting a screen directly or cutting amberlith or rubylith to make a screen (print).

Apple's design, not just in their products, but in their ads, stores, signage, everything I believe is as close to perfect beautiful, minimal branding as you can get.  Well, that is until I just saw what might be a new Apple typeface on the horizon.

It's ok, but it ain't Helvetica Neue.  If the need is large enough HN Ultra Light is as close to perfection in many situations as you can get (ok, obviously just my opinion here).

This new typeface i just saw is fine.  But it doesn't seem up to Apple's standards.  Not Steve Jobs standards.  I've seen Tim Cook do no wrong while at the helm.  This won't put em outa business by any means, but I hope it's not the beginning of losing their way (from perfection).

Gosh, i don't have time to complain about this.  Back to work. . .

If you have an opinion i'd love to hear.  I'm guessing most couldn't give a rip.

Robin Wade
Robin Wade Furniture is a celebration of nature—a melding of a forward thinking commitment to the environment and a quiet, harmonious design aesthetic. From his "slow studio" in North Alabama, award-winning wood artist Robin Wade designs and crafts one-of-a-kind handmade furniture. Years before a piece is ready to enter a client's home or a gallery, the process begins—naturally—with the tree. Sustainably harvested, each specimen of hardwood is flitch sawn into natural-edge wood slabs, debarked by hand with a draw knife, and stacked to dry, usually for years, before the final cure in the kiln. From here, Wade and his team use both hand and power tools to bring Wade's vision to life, and then finish each piece with a hand-rubbed oil blend. Each organic furniture creation by Robin Wade Furniture balances the raw, natural beauty of environmentally, locally sourced hardwoods with minimally invasive, clean lines—a juxtaposition Wade calls both rustic and modern. “I haven’t yet found a better artist than nature,” he says.
robinwadefurniture.com
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